Creativity has always been a trait for real estate agents. It helps them when thinking of ways to bring prospective buyers to the homes they are selling. Traditionally, a couple of methods have always worked. Since there is a lot more technology available, there are many more faster and easier ways to reach prospective clients. Open minded real estate agents have begun to use a mix of new and traditional real estate marketing ideas to meet new clients and sell houses.
One of the latest trends in real estate marketing is email marketing. This method allows realtors to contact people they have met in the past as well as new with the same information. They can send newsletters filled with current market information and homes they are selling. Its an easy way to send out information and receive specific information as well. If a buyer sees something in that newsletter, its easy to send a reply back to the realtor.
Online surveys are also effective for real estate marketing. A survey can be placed on an agents? website or newsletter, asking for feedback on a number of things It can gather information on a variety of things such as services rendered, what a buyer is looking for or what services can be offered to better service them. With this direct feedback, a real estate agent can customize their approach to prospective clients.
A traditional marketing tool for a real estate agent is a website. An active website is one of the quickest ways a new prospective client can find an agent and make contact. it?s a way a realtor can give new information about property listings. Many people use the internet as a starting point for major purchases. Its an easier way to comparison shop, especially with homes. An agent that keeps their website updated will see more leads than an agent without one.
When establishing a website, a real estate agent should also remember to update it on a regular basis. By adding new articles and content consistently will keep the website fresh in the search engines. When writing articles, agents should also be sure to use relevant key words. Excellent key words will help the search engines guide the prospects from results to an agents? website.
An effective and very traditional marketing technique that?s still used today is an open house. Hosting open houses have always brought curious people and serious buyers into a home that?s on the market. At an open house, the real estate agent can answer questions about the home. An open house also lets buyers see where they can live if they choose to buy the house.
LinkedIn, FaceBook, Twitter and other social media platforms have also become an effective real estate marketing tool. Different platforms are used by millions of people everyday. Its easy for agents to use and update from a computer or on the go. it?s a tool that gets the word to people quickly and into many different areas. As an agent builds a fan base, their updates quickly spreads about available homes. Their followers can also recommend the agent to others with the click of a button. Social media can be used as a digital business card and be just as effective.
Realtors have a lot of options when it comes to real estate marketing ideas. For those that are technologically savvy, using websites and social media platforms can be effective tools. More traditional realtors find that open houses and flyers work well for them. To maximize exposure, a realtor can use both, trendy and traditional real estate marketing ideas to bring buyers to them.
Tori is a real estate consultant who specializes in real estate postcard marketing.
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