If they can't find it, they can't buy it ? Importance ... - TheMarketingblog

by Will Corry on February 11, 2013 in Apps, Apps & Software, CRM, Ecommerce, FaceBook, Gadgets, Google, iPhone, Lead story, LinkedIn, Metrics, Mobile, Mobile Marketing, Mobile/Tablet, Online Advertising, Online Video, Pinterest, Search Marketing, Twitter

This webinar ?on February 20th will establish why site search is important to an eCommerce business highlighting areas proven to enhance the user experience and improve conversions.

Matthew Curry, Head of eCommerce at Lovehoney, the largest online sex toy retailer in the UK, will demonstrate how the successful implementation of SaaS based technology has allowed Lovehoney to optimise the site search user experience on their site and what the positive impacts have been for the business in terms of conversions, average order values and site usage.

Chris Edge, Head of Customer Success UK, will show you the best practices for using site search analytics and multivariate testing techniques to improve the user experience and turn browsers into buyers.

Tags: Chris Edge, ecommerce, Lovehoney, Matthew Curry, SaaS based technology, site search analytics Print article

Source: http://www.themarketingblog.co.uk/2013/02/if-they-can%E2%80%99t-find-it-they-can%E2%80%99t-buy-it-%E2%80%93-importance-of-site-search-for-online-retailers-lovehoney-co-uk/?utm_source=rss&utm_medium=rss&utm_campaign=if-they-can%25e2%2580%2599t-find-it-they-can%25e2%2580%2599t-buy-it-%25e2%2580%2593-importance-of-site-search-for-online-retailers-lovehoney-co-uk

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