Using Google Adwords (also known as Pay Per Click) and Google Places are two of the ways in which you can help your business achieve a top position on Google?s search engine rankings.
So why should your business invest in Pay Per Click? Well it provides an excellent way to ensure that your prospective customers can find you online.
Ensuring thorough keyword research enables Pay Per Click to be tailored to suit your business marketing strategy perfectly. For example, with PPC, you can instantly finish top of Google?s rankings for phrases like ?Accountants in Portsmouth? or ?Specialist Tax Accountancy Hampshire?.
Using careful keyword research via Google and other tools, and thoroughly analysing your competitors ? looking at key phrases, adverts and daily spend employed ? will all reap dividends when it comes to successfully embarking on a Pay Per Click Marketing campaign for your business.
Likewise designing compelling content and landing pages and close monitoring of related keywords enables you to adapt your campaign strategy as you progress with Pay Per Click Marketing.
Steady monitoring of click through rates and conversion rates is also pivotal to ensuring great results.
When setting out to promote your business, Pay Per Click is an extremely effective marketing tool. Firstly, Adwords can take you instantly to the top of Google?s search engine, increasing your online profile exponentially, making it easy for customers to find you.
Ensuring your accountancy company Pay Per Click campaign is both realistic and measurable will result in a great way to generate increased customer traffic, in turn helping to increase your online presence and sales.
By: Kerry McPhail
Source: http://www.businessnetworkinglink.com/2012/08/pay-per-click-marketing-in-portsmouth/
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